LEVITAT

An extract from ‘The Pursuit of WOW!’ by Tom Peters:

‘69. “To learn, fail… If nothing ever breaks, you don’t know how strong it is. Strike out fear of failure… Reward success and failure equally - punish inactivity.” David Kelley, IDEO‘

My own thoughts on this? I remember John Watson (F1 commentator) pointing out how Michael Schumacher didn’t just drive to the edge of what the car could do, he drove beyond it. He was constantly pushing the car a little too much and correcting it. That way he knew he was always at the limit.

It’s the same in everything you do. You have to go beyond the limit to know where that limit is. But equally, you don’t want to go so far that you can’t catch it once you find that limit. I think you should be like Schumacher, fail small and often.